The Financial Institution Learning Center

Flashback to February, 2020 … On paper, the U.S. economic picture was at historic highs, with the top economic indicators of inflation, low unemployment, strong housing demand, consumer spending, and high consumer confidence all seemingly to be “unstoppable forces.” How, then, with what seemed like a blink of an eye, did the Coronavirus, which we will call the global “immovable object,” cause the economy to drop to its knees? And, more specifically, did this drop break the housing and mortgage market? If so, how can it be fixed, and what can your financial institution do to embrace your community in its time of need?

Challenges and competition can come from anywhere at any time, and you need a strategy to meet those challenges, even the ones you can’t predict. That’s why in today’s post, we’re going to look at how a team faced with a big problem overcame the odds by following a simple, yet effective, plan. In this post, we’re going to give you that plan so you, too, can overcome the challenges and competition that face your bank.

Bankers and borrowers have a common enemy, and that enemy is risk. That’s why in today’s post I’m going to teach you three easy ways to reduce risk. By reducing risk, your bank and your borrowers will be better protected and happier than ever.

Investing in your employees’ education can do wonders for your bank. I’m going to teach you how to effectively educate your bank employees so they can become the experts you can rely on.

This is a post about ways you can better manage deposit betas.

In this post we'll cover:

• some of the history behind deposit betas;
• ideas on how to manage deposit betas;
• common questions asked about deposit betas;
• and strategies on how to resolve these questions.

Let’s get started.

Instead of trying to squeeze more and more from profit centers where competition is the most intense, community banks may consider offering equipment lease financing to business customers. Through equipment leasing, banks may be able to increase ROA the way some of the most profitable community banks do and add to their business customer base.

In this post I’m going to show you how a financial institution, like yours, can extend their reach and increase their customer base using content marketing.

In this post you're going to learn the top things you should look for when considering new wire transfer software for your financial institution.

In this post I'm going to teach you some simple techniques about Facebook marketing that'll attract more customer to your bank. Here's what you'll learn in this post:

• Why Facebook is still an effective place to attract potential bank customers.
• Basic tips and tricks to Facebook marketing.
• And what actionable steps can you take today that'll attract more customers to your bank.

Let's dive right in!

When today's consumers want to open a checking or savings account, they have plenty of alternatives. They can choose from local, national, or even online services. Because financial institutions make bank account openings easy and attractive, customers often spread their savings, spending, and borrowing between two or more financial companies. Read on to find out how you can overcome the challenge of attracting new customers and keeping your current ones engaged.