The Financial Institution Learning Center

A banking blog that answers the industry's top questions and problems.

Man using phone for mobile banking

7 Mobile Banking Features That Are Essential to Improving Your Customers’ Experience

Image of Karen Todd
Karen Todd

Especially since the pandemic began, consumers are demanding more and better electronic banking options. According to recent research conducted by Citizens Bank, “Most consumers now choose their banking partner based on mobile and online banking capabilities, with 40% of consumers saying it was the most important factor, while only 27% cite the convenience of physical branch locations as the most important factor.” 

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Millennials banking

4 Tips to Attract and Keep Millennials at Your Financial Institution

Image of Karen Todd
Karen Todd

Millennials are currently the largest adult generation in the nation, and they have the largest economic impact. They’re over 2 billion strong with spending power in excess of $200 billion. But “banks have largely left millennial banking habits out of the picture when developing marketing strategies,” according to Everfi, a financial education firm.

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