The Financial Institution Learning Center

A banking blog that answers the industry's top questions and problems.

Millennials banking

4 Tips to Attract and Keep Millennials at Your Financial Institution

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Karen Todd

Millennials are currently the largest adult generation in the nation, and they have the largest economic impact. They’re over 2 billion strong with spending power in excess of $200 billion. But “banks have largely left millennial banking habits out of the picture when developing marketing strategies,” according to Everfi, a financial education firm.

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