The Financial Institution Learning Center

In today’s business environment, financial institutions need to do all they can to stay ahead of the competition. If improving your corporate culture isn’t on your to-do list, here’s why you should add it.

Fraudsters never rest; they just keep changing their game. That means you can’t afford to rest, either. Since the pandemic began, online and mobile banking have become far more prevalent, creating a new high-tech playing field for fraud. What worked this year to prevent theft at your financial institution may not be sufficient in 2023 and beyond.

Especially since the pandemic began, consumers are demanding more and better electronic banking options. According to recent research conducted by Citizens Bank, “Most consumers now choose their banking partner based on mobile and online banking capabilities, with 40% of consumers saying it was the most important factor, while only 27% cite the convenience of physical branch locations as the most important factor.” 

In this guide, I’m going to show you step by step how easy it is to create an effective marketing campaign for your financial institution. Follow these simple steps, and you’ll be generating more business in no time.

If you work in financial services, you know that financial institutions are increasingly caught in a squeeze between dwindling profits and higher customer demands. At the same time, “rising credit costs are pushing more banks to get aggressive—and creative—to boost bottom lines.”

Millennials are currently the largest adult generation in the nation, and they have the largest economic impact. They’re over 2 billion strong with spending power in excess of $200 billion. But “banks have largely left millennial banking habits out of the picture when developing marketing strategies,” according to Everfi, a financial education firm.

If you’re a manager in the Financial Services sector, it’s not news to you that the employee turnover rate is high in your industry. Depending on which statistics you consult, the attrition rate ranges from 18% to more than 25% of the workforce, and it’s increasing with the changes the pandemic has required.   

A previous blog post discussed ways to effectively educate your bank employees and gave examples of multiple things to consider when providing that employee education. In this post, I’ll show you the benefits of having training content available for your employees and tracking their progress. Specifically, this blog will discuss

Did you know that phishing increases during a crisis like the current pandemic? And even before the pandemic, phishing was a major cybercrime threat.

Are you worried about protecting your community bank against cyberattacks? If so, no wonder—cyberattacks against banks increased by 238% in just two months of 2020, according to Cybertalk