Is your financial institution struggling to increase deposits? You’re not alone. Deposits at most financial institutions have plummeted recently, falling nearly $126 billion in the last two years.
The Financial Institution Learning Center
A banking blog that answers the industry's top questions and problems.
Sean De Visser
Fraudsters never rest; they just keep changing their game. That means you can’t afford to rest, either. Since the pandemic began, online and mobile banking have become far more prevalent, creating a new high-tech playing field for fraud. What worked this year to prevent theft at your financial institution may not be sufficient in 2023 and beyond.
In this guide, I’m going to show you step by step how easy it is to create an effective marketing campaign for your financial institution. Follow these simple steps, and you’ll be generating more business in no time.
In this post, I’m going to show you four types of videos your bank needs to be using. Using all four videos will take your bank’s marketing efforts to the next level and will help you increase deposits.
In this post I’m going to show you how a financial institution, like yours, can extend their reach and increase their customer base using content marketing.
In this post you're going to learn the top things you should look for when considering new wire transfer software for your financial institution.
In this post I'm going to teach you some simple techniques about Facebook marketing that'll attract more customer to your bank. Here's what you'll learn in this post:
- Why Facebook is still an effective place to attract potential bank customers.
- Basic tips and tricks to Facebook marketing.
- And what actionable steps can you take today that'll attract more customers to your bank.
Let's dive right in!
When today's consumers want to open a checking or savings account, they have plenty of alternatives. They can choose from local, national, or even online services. Because financial institutions make bank account openings easy and attractive, customers often spread their savings, spending, and borrowing between two or more financial companies. Read on to find out how you can overcome the challenge of attracting new customers and keeping your current ones engaged.
Borrowing money is an essential part of our lives. It allows us to afford homes and cars, start businesses, get an education, and do many other great things. Without the ability to borrow money, many of us would be living a life that would be difficult to bear. This is why we have banks and other financial institutions. They provide us with the money we need to live a better and more secure life. Today, however, getting people to borrow money from your institution has become a competitive playing field. With the advancement of technology, borrowers are now looking for institutions that will provide a convenient and positive experience, institutions that they can build a relationship with and trust. If your institution doesn’t offer a great customer experience, it’s likely you won’t be bringing in many new customers or even retaining customers.
For your financial institution to see great success, it needs to be more than just a place where people can store their money. Many financial institutions make the mistake of limiting the support and options they provide because they’re only worried about themselves and how they can cut costs to make more money. However, if institutions would focus more on their customers and their needs, they’d quickly realize that it’s worth every penny to provide them with everything they need. By going above and beyond for your customers, you’ll create greater value, which in return will generate more revenue than ever before. The following guide walks you through different techniques you can use to make your financial institution more desirable to potential clients for maximum success.