iPhone pay Invoice

May 21, 2019

4 Things Community Banks are Lacking in Today's Tech World


Mobile Banking | Security | Online Banking | BankCMS | Core Banking

Technology continues to progress faster than in past years. Today it only takes computers 12 to 18 months to double their capabilities. With this fast pace of technological developments, each succeeding generation is becoming more and more tech savvy. In fact, many banks are preparing now to provide the digital accommodations Gen Zers seek.

Today's banking customers want their banks to advance with the technology they love. They want technology that makes it quick and easy for them to access their money when they want it. And, meeting consumer demand for the latest technology extends far beyond "big" banks to smaller community banks. That's why it's important to get your community bank on board to meet your customers' needs or risk getting left behind. To advance with the rising generation, it's important to understand which aspects your community bank may be lacking in. Things that could be holding you back from competing in today's tech-savvy world. Here are four key aspects you need to consider.

 

1. A Banking CRM System

Data is continually becoming the most important aspect of any and all businesses. With it, businesses have been able to make better decisions that have resulted in greater growth and profitability. The key however is having a tool that helps you gather and interpret that data. And one of the most common tools used by these businesses is a CRM system.

For a bank, having a customer relationship management (CRM) system is essential in today’s tech world. It's important to know what's driving your customers to make certain decisions so that you don’t get left behind. Your bank should be focused on gathering and interpreting data so that you can find ways to better improve your services. Doing so will keep your current and future customers’ happier than ever. Luckily, a bank CRM helps you do exactly that.

With an updated CRM, you’ll be able to process and organize data that’ll help you better understand the following: who your customers really are, what their buying journey is like, and if your current marketing strategy is effective or not. Knowing all this will allow you to tailor your efforts to match your customers’ needs more perfectly so that you can provide them with the best service and experience possible.

 

2. Mobile Banking App

Banking customers want to quickly access their money with an easy-to-use interface at any given moment. However, small banks often lack the technology that offers such features. If your community bank doesn't provide the features your customers need to achieve this, then you may be setting them up to look elsewhere. However, a mobile banking app helps banking customers get the quick and easy access they seek. For instance, today's banks are offering as many as 15 advanced features that extend beyond performing transfers or accessing account balances. These features entice customers to stay with them, things such as live chat support via instant messaging or advising services. By offering these key features, you can ensure your customers will be more satisfied with your products and services.

 

3. Bank CMS Tool

Every business needs to have a marketing plan, including community banks. But without the tools to update your marketing website, you miss the opportunities of providing customers with relevant information at the right time. However, you can enhance your marketing with the help of a powerful website content management system (CMS) that's tailored for banks. With a BankCMS tool, it’s simple to create content, preview before publishing, add multiple users, and update your marketing website with any features it needs to better support your customers. You can also use BankCMS to create high-quality landing pages that support responsive design so you can ensure your banking customers can seamlessly access your marketing content from multiple devices.

 

4. Enhanced Security

Today's consumers are ever-concerned about privacy and security. So it's important to ensure that your consumers understand how their information is protected. With a CMS tool, your website is hosted on a top-level security infrastructure that’ll protect all your clients' information. You can also provide enhanced security features to your customers by quickly communicating important information in the case of any emergency or update. Being transparent and continually updating your customers is the key to building stronger relationships and a deeper foundation of trust.

 

Final Thoughts

With the advancement of technology, the banking customer continues to get more tech-savvy, which results in a higher demand for features and services that meet their technical needs. So it's critical for community banks to take the steps necessary to improve their offerings with advanced technology. But in doing so, you first need to have a deeper understanding of what your organization really needs. Hopefully, by reading this article, you now know what your bank needs. With this knowledge, it’s time to make plans to enhance your technological offers to improve your banking customers’ experience.

To learn how FPS GOLD can help you in this effort, contact us by giving us a call or filling out our form. You can access the form by clicking here.

Compete. Profit. Thrive. Do it with FPS GOLD

Still running on the same old banking software?

Don't get left behind. Make the switch to FPS GOLD today!

Let's Chat!
Subscribe
Don't get left behind!

Most Recent Post
New account platfrom (550x350)
How to Effectively Increase Account Openings and Usage

Relationships | Technology | New Accounts


Follow Us
Share This Blog Post!

New account platfrom (550x350)

How to Effectively Increase Account Openings and Usage

When today's consumers want to open a checking or savings account, they have plenty of alternatives. They can choose from local, national, or even online services. Because financial institutions make bank account openings easy and attractive, customers often spread their savings, spending, and borrowing between two or more financial companies. Read on to find out how you can overcome the challenge of attracting new customers and keeping your current ones engaged.

Read More

Lending (550x350)

5 Practical Ways to Improve the Borrower Experience

Borrowing money is an essential part of our lives. It allows us to afford homes and cars, start businesses, get an education, and do many other great things. Without the ability to borrow money, many of us would be living a life that would be difficult to bear. This is why we have banks and other financial institutions. They provide us with the money we need to live a better and more secure life. Today, however, getting people to borrow money from your institution has become a competitive playing field. With the advancement of technology, borrowers are now looking for institutions that will provide a convenient and positive experience, institutions that they can build a relationship with and trust. If your institution doesn’t offer a great customer experience, it’s likely you won’t be bringing in many new customers or even retaining customers.

Read More

brooke-cagle-193476-unsplash

Be More Than Just a Bank. Here's How.

For your financial institution to see great success, it needs to be more than just a place where people can store their money. Many financial institutions make the mistake of limiting the support and options they provide because they’re only worried about themselves and how they can cut costs to make more money. However, if institutions would focus more on their customers and their needs, they’d quickly realize that it’s worth every penny to provide them with everything they need. By going above and beyond for your customers, you’ll create greater value, which in return will generate more revenue than ever before. The following guide walks you through different techniques you can use to make your financial institution more desirable to potential clients for maximum success.

Read More

FPS GOLD Customer Service Rep

Grow Your Community With FPS GOLD

With powerful software comes great responsibility. That’s why our amazing team is here to help you every step of the way. Give us a call or request more information, and start growing your business and community the right way.

Let's Chat!
Still unsure if FPS GOLD is right for your institution? No problem. Give us a quick call. We’re happy to answer any questions or concerns you may have.