The Financial Institution Learning Center

A banking blog that answers the industry's top questions and problems.

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Deposits

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How to Increase Deposits in a Rural Area: Strategies that Work

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Sean De Visser

Traditionally, communities in rural areas relied pretty heavily on smaller banks to provide them with all their banking needs. And you would think banks in rural areas still have this advantage over big banks because they’re generally the only bank around for miles, but it’s actually becoming more difficult than ever for these institutions to grow deposits. What’s going on?

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