The Financial Institution Learning Center

In this post, I’m going to show you four types of videos your bank needs to be using. Using all four videos will take your bank’s marketing efforts to the next level and will help you increase deposits.

Traditionally, communities in rural areas relied pretty heavily on smaller banks to provide them with all their banking needs. And you would think banks in rural areas still have this advantage over big banks because they’re generally the only bank around for miles, but it’s actually becoming more difficult than ever for these institutions to grow deposits. What’s going on?

Do global financial institutions (FIs) have a problem in terms of the number of deposits they're receiving?

Here are a couple of statistics to ponder. First, even during a strong economy, bank deposits dropped 2.9 percent in the second quarter of 2018.

Second, in the fall of 2018, the financial industry's ratio of loans to core deposits (which excludes brokered deposits, time deposits, and certificates of deposit) was 90 percent. In other words, 90 percent of deposited dollars are on loan.