Over two-thirds of adults in the United States have used Facebook, according to a Brandwatch report on Pew Research surveys. Even more surprising, over half of them typically log in at least daily and often, several times a day.
Besides a huge and active reach, Facebook gives financial institutions a chance to filter advertising campaigns for locations, age ranges, interests, and many other relevant criteria. In addition to typical advertising, the largest social site can also help develop organic, personal connections with an interested audience. Even better, paid and organic messaging can work together to truly help you develop connections with your audience.
If you’ve never used Facebook marketing or simply haven't enjoyed a lot of success with it, you may just need a little coaching about how to use its marketing features in the most productive way. Read on to find out how financial institutions can grow their audience, brand, and customer base with Facebook.
When today's consumers want to open a checking or savings account, they have plenty of alternatives. They can choose from local, national, or even online services. Because financial institutions make bank account openings easy and attractive, customers often spread their savings, spending, and borrowing between two or more financial companies. Read on to find out how you can overcome the challenge of attracting new customers and keeping your current ones engaged.
Borrowing money is an essential part of our lives. It allows us to afford homes and cars, start businesses, get an education, and do many other great things. Without the ability to borrow money, many of us would be living a life that would be difficult to bear. This is why we have banks and other financial institutions. They provide us with the money we need to live a better and more secure life. Today, however, getting people to borrow money from your institution has become a competitive playing field. With the advancement of technology, borrowers are now looking for institutions that will provide a convenient and positive experience, institutions that they can build a relationship with and trust. If your institution doesn’t offer a great customer experience, it’s likely you won’t be bringing in many new customers or even retaining customers.
With powerful software comes great responsibility. That’s why our amazing team is here to help you every step of the way. Give us a call or request more information, and start growing your business and community the right way.